Privacy Policy

This Privacy Policy explains how we collect, use, store, and protect information when you visit our website. We are committed to safeguarding your privacy and ensuring transparency about our data practices.

Information We Collect

We collect information in two ways: information you provide directly and information collected automatically when you browse our site.

When you interact with our website, we may automatically collect technical data including your IP address, browser type and version, operating system, referring website, pages visited, time spent on pages, and the date and time of your visit. This information helps us understand how visitors use our site and allows us to improve our content and services.

We use cookies and similar tracking technologies to collect some of this information. For detailed information about our cookie practices, please refer to our Cookie Policy.

How We Use Your Information

We use the information we collect for the following purposes:

To provide and maintain our website
To analyse website traffic and user behaviour to improve our content
To detect and prevent technical issues or security threats
To comply with legal obligations
To enforce our terms and policies

Legal Basis for Processing

Under the UK General Data Protection Regulation and Data Protection Act 2018, we process your personal data on the following legal bases:

Legitimate interests: We process certain data to operate and improve our website effectively
Consent: Where required, we obtain your consent before processing, particularly for non-essential cookies
Legal obligation: We may process data to comply with applicable laws and regulations

We may share your information with third-party service providers who assist us in operating our website, conducting our business, or serving our users. These parties include web hosting providers, analytics services, and advertising partners.

Our website contains links to third-party bookmaker websites. When you click on these links and visit external sites, those operators have their own privacy policies. We encourage you to read the privacy policies of any website you visit. We are not responsible for the privacy practices of external sites.

We may share aggregated, non-personally identifiable information publicly or with partners for industry analysis, demographic profiling, and other purposes.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. The retention period depends on the nature of the data and the purposes for processing.

Analytics data is typically retained for up to 26 months. When data is no longer required, we securely delete or anonymise it.

Your Rights

Under UK data protection law, you have the following rights:

Right of access: You can request copies of your personal data
Right to rectification: You can request correction of inaccurate data
Right to erasure: You can request deletion of your data in certain circumstances
Right to restrict processing: You can request limitation of how we use your data
Right to data portability: You can request transfer of your data to another organisation
Right to object: You can object to processing based on legitimate interests
Rights related to automated decision-making: You have rights regarding automated profiling

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

International Transfers

Some of our service providers may be located outside the United Kingdom. When we transfer data internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the Information Commissioner’s Office or adequacy decisions.

Children’s Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us so we can delete such information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post the revised policy on this page with an updated revision date. We encourage you to review this page periodically for the latest information on our privacy practices.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us through our website. You also have the right to lodge a complaint with the Information Commissioner’s Office if you believe your data protection rights have been infringed.

Information Commissioner’s Office: ico.org.uk